As a company, your website is a vital bit of your marketing and branding initiatives. Visitors are coming to your blog for a specific reason, and you need to ensure that you answer their questions and use your blog to sell your product or service.
If you get your web site designed wrong, you can easily lose thousands initially, and ultimately lose even additional money in potential revenue you could be making from a smartly designed, properly functioning website.
Grow your bottom line by avoiding a number of these common mistakes among business managers:
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1. Putting urgency over understanding your market you work in.
Instead of focusing on getting your website done as quickly as possible, you must first research your audience in your specific market. Then, design your website around your research.
For instance, if your market you work in is older, perhaps the font size need to be larger. Or if your product is designed for a younger demographic, then you'll want to think about catering your site to become smartphone compatible.
You’re going to own to determine where should your users go once they get to your site? That question is easily answered once you learn your market.
2. Design can be too busy or flashy.
My personal company, Purple Cow Creative Agency, is a web design in addition to development company, and we know that for being successful on the Internet you'll want to focus on marketing your website — not really a flashy design. Your design ought not just be focused on providing users there, but also getting the crooks to the right place once they reach your homepage.
Plus, flashy websites don’t look good on cellphones or tablets, and a large majority of Internet users now visit sites from these wireless devices.
Remember: when a visitor comes aimed at your site, they probably already know what they want from the jawhorse. If within three seconds they can’t figure out where to start next, you might need to return to the drawing board.
3. No clear call to action.
What do you want users to do once they’ve found your web site? Do you want them to purchase your product, contact you, or enroll in your business e-newsletter? You need to tell visitors what the next phase is and when (ideally, now! ). Your content should answer the question, “What’s inside it for me? ” and then the call to action tells them what to carry out next.
4. Paying too little or a lot of.
You don’t know how often people come to my company after they’ve hired an inexpensive designer, let them make business decisions which have been poor, and ended up having a horrible product. At the same time, companies get distracted by expensive agencies that use big brands, and don’t realize these agencies is probably not able to help a business that’s ROI focused. Simply put: don’t blow your budget in your website, but do your research to ensure you’re receiving a quality product.
5. Stale, out-of-date content.
Customers expect your blog to contain the latest details about your products, services, and business. When it doesn’t have that, they may assume you’re not in business any longer, or simply aren’t innovative and in front of the competition. Your content must address the wants of your customers (or potential customers) and turn into updated as things change. For those who have a blog, updating it one or more times a week — if not more — will help you drive visitors to your website and keep search engines like yahoo happy.
Additionally, avoid putting links to your Facebook or twitter pages if you only employ a small following. People may think your small business is too small and turn out not hiring you.
6. Looking to target everyone.
This goes to knowing your target market; your website would have been a mess if you try to allow every kind of visitor you might get. It’s best to figure out your most frequent users and focus on creating the perfect experience for them. If you try and please the masses you’ll likely turn out not pleasing anyone.
7. Using the DIY route.
Your website is often your customers’ first experience along with your brand. If you don’t include design experience, do you really think that you can do it justice? Remember first opinions are everything. Don’t allow your customer to generate assumptions about your business as a result of poorly designed website.
To Get the right answers Go To www.PurpleCowCreates.com 336-686-4215
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