Friday, August 9, 2013

5 Huge Web Design Errors

If you're a company owner, your website will be the central hub of your small business, and it's a pivotal part of your marketing and printing.
Potential customers visit your internet site specifically for its articles, meaning its appearance and usability are critical to its success and the way those users view your small business. However, getting your website design wrong can have a damaging impact on your company.
Here are 5 common website design mistakes you must avoid to create a great user experience and grow your net profit.
1. Poor Navigation
Many smaller businesses fail to make navigation important, but without careful focus on how people navigate your internet site, you could unintentionally be developing a frustrating experience for almost any potential visitor. People visit your internet site for specific information, of course, if they cannot find it they will quickly go elsewhere, leaving with all the impression that your company is disorganized in a lot more than just its website.
A good navigation structure should be seamless all of which will keep visitors on your internet site longer, which means likely more readers, subscribers, sales or leads — whichever can be your primary objective.
Website routing affects both usability and accessibility, so it's crucial to make it a principal concern. Most websites and sites use common navigational techniques which might be expected by the regular visitor. The pages and parts of the site should be easy and logical for visitors to maneuver. Don't make them think about how to navigate your internet site; it should be trouble-free and natural.
There are several principles it is possible to follow to create a powerful navigation structure:
Use icons to assist navigation. They're both visually appealing and simple to operate and understand.
Create logical groups of related links, with the key links on the top-level routing bar and functional (dashboard, bill, settings, etc. ) and legal (copyright, privacy, terms) based elsewhere.
Provide location information so users know where they may be on any given page and how to handle it to another area from the website. This can be achieved by using Breadcrumb routing.
2. No Clear Calls To Action
The fundamental error of countless small business websites is the possible lack of a clear call to action. We've all seen boring small-business brochure websites with it will always be endless descriptive paragraphs. If you aren't leading users to agree to an action (buy a product or service, contact you or join, for example), then you happen to be losing them.
Driving traffic to your website is important, but that traffic is actually useless if your primary proactive approach is a plain "click here" link buried in a very sea of text. Call-to-action buttons are the best way to grab the user's consideration, and these buttons would be the key to higher conversion rates. Investing time and thought into creating successful calls to action will help guide users and target their needs while achieving your own business goals.
It's important to maintain your following best practices planned when creating an optimal proactive approach:
The design of a proactive approach can be broken into 4 simple elements — dimensions, shape, color, and place. Each plays a crucial part in determining how effective the proactive approach is in directing the user.
Don't make your end users work or think, or even they'll leave. It's not that they can aren't smart, it's that they can want access to details quickly without spending unnecessary time trying to find it.
Don't overdo that with multiple, competing calls to action on just about every page. Decide what most of your target is and then define a definite objective per page. Your articles should have answered, "What's inside it for me? " and your proactive approach should now answer, "What will i do now? "
3. Color & Contrast
Color and contrast are certainly not usually high up among the list of priorities for a small business owner in relation to creating a website. But it ought to be, because if your website text don't even have sufficient contrast compared to its background, people will have difficulty reading your articles, especially people with inadequate vision or color-blindness.
In addition to plain readability, color and contrast are crucial because they can be used to create visual interest and direct the interest of the user. It may equally be effective within organizing and defining the actual flow and hierarchy of your page, and it's therefore a crucial principle to pay attention to during the design process. Here are some tips:
Using a free a new Color Contrast tool (which conforms to accepted standards) you can easily check to see the way the contrast on your internet site measures up.
Research how major web-sites use color and contrast to boost readability and highlight certain sections, and use this knowledge to test out color schemes.
One of best solutions to enhance contrast is by creating size differences concerning elements, making some things appear larger than others. This works especially well in just a minimal color scheme, and it means you won't have to necessarily rely on coloration.
4. Content, Content, Articles
People visit your website to its content, and how which is structured is a huge element in its success or malfunction. Unfortunately, an overwhelming amount of small businesses get so trapped in overloading the user with information that they can overlook how that details is presented.
Most people tend not to read unless it's absolutely necessary, and they prefer to scan through information quickly so that the points of attention. This is why it's so crucial to establish a strong graphic content hierarchy so users can easily scan your site and sifting through relevant details. A logical content hierarchy also acts as a guide through each page and creates a more enjoyable user experience.
Then when focusing on your articles, it’s best to bear in mind these three tips:
White space is possibly the key factor to consider. It will allow the user to spotlight the meaningful content inside each section.
Break up lengthy items of information into digestible obstructs of text, utilizing headings, sub-headings, bullets, blockquotes and paragraphs.
Readable content is significant, so use a good line height which is large enough to produce content scannable. Margins and letter spacing also need to be taken into thought.
When talking about articles, spelling and grammar can not be underestimated.
5. Clutter
Everybody knows at least one business website that seems to incorporate everything but the proverbial kitchen sink. Many small business masters tend to cram as much as they can onto an individual page — the result is a busy, jumbled and unreadable page.
The more extraneous items there are over a web page, the much more unprofessional it looks, and it becomes overwhelming, confusing and distracting for your user. A cluttered website will likely affect traffic because visitors won't return whenever they can't understand or follow this article, which leads to small traffic, a high bounce rate and perchance a poor Page Status.
Clutter also applies to images. Too many is usually a huge distraction and just plain annoying. Images must be used to illustrate, capture attention and guide the user where required.
Follow these guidelines for a more streamlined visitor expertise:
Challenge every item on each page and have, "Does it really should be there? Does it serve a certain purpose? Can I dwell without it? "
The key would be to aid the visitor in finding the information they're looking for, so make sure to differentiate between regions of content, advertisements and marketing promotions.
Prioritize your content and decide what is the key to your visitor and potential consumer — and sell that well.
Even the greatest content becomes lost in a clutter of words and graphics, so de-cluttering is necessary.
These are just five website design mistakes that many smaller businesses make. 
To Build Your site contact The Purple Cow Creative Agency  www.PurpleCowCreates.com

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