Since many
business owners know, generating leads or sales to your business is not always
easy. At times you might find yourself spending thousands of dollars and not
see any roi. That’s when most business owners warm up to the thinking behind
hiring an advertising agency to take over their marketing efforts.
When you do
just that, let me tell you a few things to consider so that you don't make a
mistake. I have worked with many advertising agencies during the past that have
a high volume of work. Usually that means you just be a number to them because
their clientele is just too big large. In most cases, they can't really care
about you or your organization.
Most of the
tips i will talk about in this posting will be from what I’ve learned while
assisting clients at Purple Cow Creative Agency. We at Purple Cow have taken on
a massive undertaking in trying to improve our reputation and improve the
standard of our work. At certain occasions, we’ve had to make drastic changes
which have impacted our workflows, customer support, and the way we look at our
clients. This is something many advertising and marketing agencies have started
doing in an effort to increase their brand awareness, customers, and online
reputation.
Specialization
Just isn't Necessarily an Advantage
There are
many kinds of advertising agencies. Some agencies are full-service and assist
virtually every type of advertising and marketing and design project, while
others are specialized and only work with 1 or 2 areas.
My
experience has been that clients will not need just one type of service even though
many initially only ask for one. It is very hard to perform a marketing
campaign with merely one specific service or spreading the job around to
multiple different agencies.
Let’s take a
look with a basic pay-per-click advertising campaign to acquire a better idea.
Step 1:
Setup PPC is the reason keywords, keyword groups, budgets, and so forth.
Step 2:
Design a landing page that produces sense based on knowledge we know from the
start.
Step 3: Set
up an A/B divide testing campaign to optimize our website landing page.
Step 4: Run
the advertising campaign.
Step 5:
Constantly monitor in addition to optimize the campaign.
So just one
little PPC campaign involves at the least five steps that could take quite a
while to complete. If you hire an advertising agency that solely works together
with PPC, you will find it difficult to accomplish steps 2 and 3.
One route
businesses take is to hire few specialized agencies to accomplish every single
task. The problem with that is you might want excellent communication between
those agencies in order to realize maximum potential of your advertising
campaigns.
The best
solution is to engage a full-service agency that is knowledgeable and contains
the resources to tackle all your campaign. This helps prevent communication
issues between agencies as well as improve the overall workflow.
Size Doesn’t
Matter Much
As mentioned
in the last section, the advertising agency you hire needs to have the
resources required to implement all your campaign. That doesn’t necessarily
mean you will need to hire a large advertising organization though. In fact,
the opposite is true on many occasions.
Large
advertising agencies tend to defend myself against more work, which makes their
client relationships much less significant. As a business owner, you should
appreciate a good client-agency relationship because which is what ultimately
drives improvements in addition to strong results.
Advertising
agencies which are vested in your business value your success more than large
ad agencies who have hundreds of clients. You may very well achieve best
results by hiring a tiny to medium-sized advertising agency that has the
resources to defend myself against your entire advertising campaign from learn
to finish.
Conclusion
Those are an
important lessons that business owners can use the very next time they need to
hire an advertising agency.
Two main
points to be aware of:
Find an
agency that has resources to handle your entire advertising campaign
Smaller and
medium-sized agencies are likely to offer more personal service
To Learn More go to www.PurpleCowCreates.com
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